Projecting openness and regret will help you win back trust. Negativity has a way of getting people emotionally riled up.
How To Manage Your Business’s Online Reputation
In an emotional state like this, it can be easy to get sucked into an argument that damages your reputation. If you receive an overly negative review and feel yourself getting drawn into an escalating conflict, take a step back and relax. The best course of action is to quickly diffuse the situation and take the conversation offline. From there you can deal with the issue one-on-one and come up with a solid resolution.
Focusing on providing great customer service is the best way to avoid an online reputation crisis.
- Provide Great Customer Service.
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If you focus on providing the best service possible, your happy customers will be your best promoters and defenders of your business. They will support you and speak favorably on your behalf if your business ever has to deal with an online reputation issue. A great brand can take years and millions of dollars to build.
It only takes a few hours for a bad customer experience to go viral and impact your bottom line. Use this guide to monitor, manage, and improve your online reputation so you can protect your brand against negative attacks.
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Do you have a question about online reputation management? Let us know in the comments below. Does your business need help with its online reputation? Our expert online reputation team can craft exciting content, create innovative campaigns and develop a comprehensive online reputation strategy that will fully protect your brand.
If you're an expert in your field, try to get your name placed in industry publications or magazines. The quickest way to the top is to ride someone else's coattails, and an industry pub is far more likely to have Google clout than little ol' you. If you're not an expert in your field, try to position yourself as one through blog posts, forum posts, video blogs or on social media. Then again, remember this: If your professional presence is too sterile, you'll raise flags -- it will be obvious you're cultivating it -- and you may prompt your online stalkers to just dig deeper.
You want your branded content to reflect someone who's professional, but who also has a personality. A solid online reputation is priceless, so make sure it doesn't all come tumbling down by taking protective steps. Set up a Google Alert.
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Google Alerts let you track search terms such as your name , and be notified immediately when a new search with that term pops up. The Google Alerts page even has a handy "Me on the web" widget, which lets you create alerts for your name and email address. Have separate email addresses. If you decide to go the route of different names or personal and professional profiles, use two different email addresses.
Many social networks let people search users by email address or find users in their contact list by email address. In fact, if you can, use separate everything for personal and professional accounts: This is especially important if you're managing the online reputation of a business: Think before you post, especially if you're responding to someone, and try to err on the side of "overly diplomatic.
How to manage your online reputation for free
Be respectful, keep it civil and stay on topic. We delete comments that violate our policy , which we encourage you to read. Discussion threads can be closed at any time at our discretion. Don't show this again. Google yourself All good online reputation management begins with a search. Social media is a great way to build your connections and your exposure.
It is important to create a positive online presence, to make your accounts well known, to manage your posts, and to have a good reputation to make your online presence benefit you personally and professionally. A wikiHow Staff Editor reviewed this article to make sure it's helpful and accurate.
This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness.
How To Manage Your Business’s Online Reputation | Belo Media Group
Together, they cited information from 14 references , which can be found at the bottom of the page. Look yourself or your company up to see what the world sees when they are looking for you. Would a prospective employer be turned away by something they see about you online? Would potential customers be turned away by your online reputation? If so, take action to remove any social media posts or other pages online that hurt your reputation.
Refrain from posting unprofessional content. You might be tempted to tweet using bad language or post pictures of you at a party, but remember that your social media can help take away from or help build your brand as a personal brand or as a business. Consider putting social media accounts on private. Social media can be a great way to engage with strangers to network or to build your personal brand. However, if you want your personal social media accounts to be less serious and want to post media that might be deemed inappropriate, consider putting your social media on private.
They can easily screenshot your posts and share them. Clean up your social media. Go through your social media accounts and delete anything an employer would consider inappropriate or too public. If your social media is for a business, ask yourself if you have any posts that hurt the image of your brand. In the future, think before you post. Post on your social media regularly. The key to having a good online presence is to post on your social media an appropriate amount of times.
If you never post, you will have no online presence. Posting too much might hurt your online presence and make you lose followers. Twitter three times a day, Instagram one time a day, Facebook one or two times a day, and a blog two times per week. Add social media profiles to a dashboard. There are many tools available online, such as Buffer, to help you manage all your social media in one place. Put your social media on a dashboard to make managing your online presence easier.